The United States is where Delta Airlines is mostly based. Its main office is in Atlanta, Georgia. One of the first travel reservation businesses, Delta Airlines is owned by The Vanguard Group, Inc. Huff Daland Dusters, the precursor to Delta Airlines, was established on March 2, 1925 in Macon, Georgia. When Delta Air Service was founded in 1928 as an outgrowth of the crop-dusting business Huff Daland Dusters of Monroe, Louisiana, the name “Delta” is derived from the Mississippi Delta region, which served as an important area of operations.
According to passenger miles flown, fleet size, and number of passengers carried, Delta Airlines is the second-largest airline in the world. They are pioneers in both home and foreign travel. It provides online airline tickets and flights to more than 325 locations worldwide.
They fly roughly 5,400 flights a day. serving more than 180 million passengers each year.
Delta Airlines is know as the “Best Airline in North America” with the “Best Employee Service in North America” by Skytrax Airline Awards. It is one of the top 100 companies on Forbes’ list of the 100 Best Employers for Diversity in 2022.
It has acted quickly to alter the industry norm for hygiene since the Covid-19 epidemic started in order to give its passengers and employees a safe and comfortable travel experience.
Six functional operations make up Delta Airlines: sales, operation management, marketing, human resources, account management, and finance. Using its website, deltaairlines.com, it has made it incredibly simple to purchase tickets. It has made it a priority to fulfil the needs of its passengers in terms of more cheap flights, comfort, and facilities.
The second concept is transparency, which reduces the possibility of turbulence by taking actions like purchasing a ticket that includes a connecting flight since it may be less expensive.
The ultimate sales gimmick of Delta Airlines is choice, which conveys and informs passengers about disclosures, airline history, and numerous amenities including entertainment, legroom, food and beverage options, and seat accessibility.
Further Reading: Delta Airlines’ Baggage Policy
System of Management for Delta Airlines
The extraordinarily intricate management of Delta Airlines’ operations is designed to promote workplace safety and excellence. And to create value by providing outstanding customer service, outstanding operations, a fantastic brand, and favourable employee relations.
They use a range of media platforms for marketing and promotion in order to please their clientele. Twitter, Instagram, Facebook, and Snapchat are among the social media platforms that can be used to promote how wonderful and comfy Delta Airlines are. The newest method of marketing and advertising is voice-over commercials.
They collect data using a range of methods, such as focus groups and consumer satisfaction surveys. Even with the evaluations of the airline’s personnel and operations in the testimonies. These evaluations can be used to improve the company’s delegation.
Customers who take part in data collection methods and perform them are also eligible for Loyalty Rewards.
because of its excellent lounges at airports across America, a wide range of routes, and a robust frequent flyer programme. Moreover, 83% of flights arrived on time (or within 15 minutes of the planned arrival time early in 2019). It comes into one of the best U.S.-based carriers.